Podcasting has been declared “too crowded” for years and yet, the medium continues to grow.
What’s changed is not whether you can succeed, but how you approach it.
Today, over 5 million podcasts exist worldwide. On the surface, that number looks overwhelming. But dig deeper and the reality is striking:
70% of shows never make it past Episode 10.
Only a small fraction publish weekly, consistency is rare.
Most creators treat their show as a hobby, not a business.
"That means the space isn’t saturated, it’s stratified. The podcasters with systems and strategy rise to the top. The rest fade out."
Intimacy & Trust: Podcasts create a level of connection few mediums can touch. Your voice is literally in someone’s ears.
Multi-Channel Power: One episode can fuel blogs, clips, reels, emails, and social posts.
Global Reach: Niche voices can now find highly targeted, loyal audiences across the world.
Direct Monetization: From sponsors and affiliates to memberships and digital offers, revenue pathways are everywhere.
Underestimating the Workload: Each episode carries 116 behind-the-scenes tasks most podcasters never see coming.
Podfade: Too many shows die within weeks because there’s no structure.
Scattered Advice: Creators bounce from YouTube tutorials to Facebook groups and never get clarity.
No Monetization Plan: Without a clear strategy, the podcast becomes a passion project that costs money instead of making it.
Podcasting isn’t dying. It’s evolving. And the gap between hobbyists and profitable creators is wider than ever.
The difference? Clarity, consistency, and systems.
That’s why resources like the 116 Task List and the Podcast Ready Checklist matter.
They don’t just tell you what to do, they reveal why most podcasters fail, and how you can step into the minority who thrive.
“That’s exactly why I created the 116 Task List and Podcast Ready Checklist you see here, so you can spot the traps early and build the kind of foundation most podcasters miss.”
Every week you delay building your foundation, you’re losing more than time.
You’re losing:
🟢 Potential listeners who could already be finding you
🟢 Sponsors and partnerships you could be nurturing
🟢 Content assets that could be driving traffic and leads
Podcasting is still one of the smartest, most scalable ways to grow your voice and your business.
The question is, will you treat it like a hobby, or will you set it up as a real business from the start?